ECTAA and CzechTourism strike strategic partnership; spring 2026 general meeting confirmed for Prague
ECTAA, representing Europe’s travel-agency sector, and CzechTourism signed a cooperation deal on 19 Jan 2026 and will hold ECTAA’s spring general meeting in Prague in May 2026. The pact boosts Czechia’s profile among 70,000 travel professionals, promises new B2B channels for local suppliers and highlights sustainability collaboration. Businesses should book accommodation early and factor in EES-related border-control delays.
